Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Exercise 4

An inventor brings you a new design for an electric toothbrush with an oscillating head and a tilted handle that appears to meet the American Dental Association criteria. The inventor has filed a preliminary application for a patent. Also, you have tried the brush and found it easy to use. Using the factors of Table 5.3, provide a brief review of this invention. Would you recommend proceeding with commercialization?
TABLE 5.3 Factors that influence the entrepreneur to exploit an independent invention.