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book Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson cover

Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Edition 4ISBN: 978-0073523422
book Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson cover

Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Edition 4ISBN: 978-0073523422
Exercise 3
3 What is viral marketing? Provide an example of a start-up using viral marketing to promote and sell its product or service. Why does it work (or not work)?
Explanation
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Viral marketing:
The viral marketing is...

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Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson
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