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book Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson cover

Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Edition 4ISBN: 978-0073523422
book Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson cover

Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Edition 4ISBN: 978-0073523422
Exercise 6
6 Powerful brands are built on innovativeness and advertising. Examine the brand value for Genentech, Merck, and Apple, and describe the reasons for their brand power.
Explanation
Verified
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Brand Value:
Brands always have their o...

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Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson
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