Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Exercise 4

The use of a new technology can bring new life to a mature industry such as the plastics industry. Logistics, supply-chain, and scheduling software enable large productivity increases in several mature manufacturing industries. Examples of such software firms are i2, Moldflow, Quad, and Keane. Select one of these firms and describe an actual application for operations productivity improvement.