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book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Edition 3ISBN: 978-0078028816
book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Edition 3ISBN: 978-0078028816
Exercise 2
EXPERIENCE THE INTERNET. Use Google to find a local marketing research firm. E-mail that company, and ask to have any job descriptions for positions in that company e-mailed back to you. Once you obtain the descriptions, discuss the particular qualities needed to perform each job.
Explanation
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Students' answers will vary depending upon the location, companies selected, and job descriptions in question. This question is most valuable if incorporated into class discussions. The jobs you might discuss include analyst, survey specialist, data collection manager, project manager, programmer, and moderator.
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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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