Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Exercise 5

EXPERIENCE THE INTERNET. As the Internet continues to grow as a medium for conducting various types of marketing research studies, there is growing concern about ethical issues. Identify and discuss three ethical issues pertinent to research conducted using the Internet.
Now go to the Internet and validate your ethical concerns. Check out ESOMAR's website (ESOMAR.org) and search for ethical issues related to the Internet. What unethical practices are possible in Internet research?