Chat with AI
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 4
EXPERIENCE THE INTERNET. Go to the Gallup poll organization's home page at www.gallup.com.
a. Several polls are reported on their home page. After reviewing one of the polls, outline the different phases and task steps of the information research process that might have been used in the Gallup Internet poll.
b. Is the research reported by the poll exploratory, descriptive, or causal? Explain your choice.
a. Several polls are reported on their home page. After reviewing one of the polls, outline the different phases and task steps of the information research process that might have been used in the Gallup Internet poll.
b. Is the research reported by the poll exploratory, descriptive, or causal? Explain your choice.
Explanation
Verified
Verified
a. Essentially, the entire process is mo...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
