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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 3
Explain the pros and cons of using qualitative research in each of the following situations:
a. Adding carbonation to Gatorade and selling it as a true soft drink.
b. Finding new consumption usages for Arm Hammer baking soda.
c. Inducing customers who have stopped shopping at Sears to return to Sears.
d. Advising a travel agency that wants to enter the cruise ship vacation market.
a. Adding carbonation to Gatorade and selling it as a true soft drink.
b. Finding new consumption usages for Arm Hammer baking soda.
c. Inducing customers who have stopped shopping at Sears to return to Sears.
d. Advising a travel agency that wants to enter the cruise ship vacation market.
Explanation
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A qualitative research methodology is a ...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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