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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 7
EXPERIENCE THE INTERNET. Visit QualVu.com and locate information about their video diary technique (a video is located and other information can be found on the site). Is this technique superior to text-based online focus groups? Why or why not? How does the online diary compare to face-to-face focus groups?
Explanation
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The video diary technique very well may ...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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