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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 9
EXPERIENCE THE INTERNET. Visit Nielsen online (www.nielsen-online.com) and look for their material on Buzzmetrics. Some analysts have referred to the practice of mining social media as being similar to conducting a focus group. Is mining media similar to conducting a focus group? Why or why not?
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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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