Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Exercise 2

EXPERIENCE THE INTERNET. Go to www.surveysampling.com and select from the menu "the frame." Once there, select "archive" and go to a particular year (e.g., 2012) and review the articles available on the topic of sampling. Select two articles and write a brief summary on how sampling affects the ability to conduct accurate market research.