Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Exercise 1

Assume you are doing exploratory research to find out students' opinions about the purchase of a new digital music player. What information would you need to collect? What types of questions would you use? Suggest six to eight questions you would ask and indicate in what sequence you would ask them. Pretest the questions on a sample of students from your class.