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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 2
Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you use-open-ended, closed-ended, scaled?-and why? Suggest six to eight questions you would ask and in what sequence you would ask them. Pretest the questions on a sample of students from your class.
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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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