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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 4
Using the questions asked in evaluating any questionnaire design (see Exhibit 8.4) evaluate the Santa Fe Grill restaurant questionnaire. Write a one-page assessment.
Explanation
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Students' responses will vary but all sh...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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