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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 1
Compare and contrast reliability and validity in quantitative analysis with the concept of credibility used in qualitative analysis? Do you believe the concepts are really similar? Why or why not?
Explanation
Verified
Verified
There are certain statistical tools that...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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Character 255
