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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 2
Let's say your college has as a goal increasing the participation in student activities on campus. To help in this effort, you are doing an ethnographic study to better understand why students do or do not participate in student activities. How would you plan for triangulation in this study?
Explanation
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Triangulation can be described as an app...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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