Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Exercise 3

EXPERIENCE THE INTERNET. Ask permission from three people to analyze the content of their Facebook, or similar site (of course, you should promise them anonymity). If the sites are extensive, you may need a plan to sample a portion of the website (at least 5-10 representative pages). As you go through the sites, develop a coding sheet. What did you learn about social networking sites from your coding? What content categories are the most frequently occurring? What do you conclude based on the fact that these categories are the most frequently occurring at these three websites? Are there any implications of your findings for advertisers that are considering advertising on social networking sites?