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book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Edition 3ISBN: 978-0078028816
book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Edition 3ISBN: 978-0078028816
Exercise 2
If you were interested in finding out whether or not young adults (21-34 years old) are more likely to buy products online than older adults (35 or more years old), how would you phrase your null hypothesis? What is the implicit alternative hypothesis accompanying your null hypothesis?
Explanation
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Hypothesis is decided at the starting of...

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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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