Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Exercise 7

SPSS EXERCISE: Using SPSS and the Santa Fe Grill employee database, provide frequencies, means, modes, and medians for the relevant variables on the questionnaire. The questionnaire is shown in Chapter 10. In addition, develop bar charts and pie charts where appropriate for the data you analyzed. Run an ANOVA using the work environment perceptions variables to identify any differences that may exist between male and female employees, and part-time versus full-time employees. Be prepared to present a report on your findings.