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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 2
Is it possible to conduct a regression analysis on two variables and obtain a significant regression equation (significant F-ratio), but still have a low r 2 ? What does the r 2 statistic measure? How can you have a low r 2 yet still get a statistically significant F-ratio for the overall regression equation?
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In market research, regression analysis ...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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