Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Exercise 5

EXPERIENCE THE INTERNET: Choose a retailer that students are likely to patronize and that sells in both catalogs and on the Internet (e.g., Victoria's Secret). Prepare a questionnaire that compares the experience of shopping in the catalog with shopping online. Then ask a sample of students to visit the website, look at the catalogs you have brought to class, and then complete the questionnaire. Enter the data into a software package and assess your finding statistically. Prepare a report that compares catalog and online shopping. Be able to defend your conclusions.