Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

Exercise 7

SPSS EXERCISW: Santa Fe Grill owners believe their employees are happy working for the restaurant and unlikely to search for another job. Use the Santa Fe Grill employee database and run a bivariate regression analysis between X 11 -Team Cooperates and X 17 -Likelihood of Searching for another Job to test this hypothesis. Could this hypothesis be better examined with multiple regression? If yes, execute a multiple regression and explain the results.