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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
Edition 3ISBN: 978-0078028816 Exercise 3
There are several PowerPoint presentations for the Santa Fe Grill Restaurant study on the book's website at www.mhhe.com/hairessentials3e. The presentations demonstrate how findings of a statistical analysis of data from a survey can be reported. Review the presentations and select the one you believe most effectively communicates the findings. Justify your choice.
Explanation
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A report representing market data, that ...
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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