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Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 3
Identify the determinant attributes that set the Weight Watchers' and Jenny Craig's programs apart from each other. Use those attributes to develop a compensatory purchasing model like the one found in Exhibit 5.2.
Explanation
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Consumer generally takes into considerat...
Marketing 4th Edition by Dhruv Grewal,Michael Levy
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