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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 1
Today, many companies have a social media presence on Facebook, Twitter, Flickr, and other sites beyond their corporate Web site. Think of three of your favorite car companies and conduct a quick search using a search engine like Google or Yahoo!
Answer the following:
1. Name the social networks for each company.
2. Compare each of their Facebook pages. How many "likes" does each company have? Are there multiple pages for the company? How much interaction (or engagement) is on each Facebook page?
3. What business goals do you think each company is trying to reach through their Facebook presence?
Answer the following:
1. Name the social networks for each company.
2. Compare each of their Facebook pages. How many "likes" does each company have? Are there multiple pages for the company? How much interaction (or engagement) is on each Facebook page?
3. What business goals do you think each company is trying to reach through their Facebook presence?
Explanation
Verified
Verified
1.Three most favored car companies are as listed below:
• Mercedes-Benz - a German automobile manufacturer started in 1886
• Ferrari - an Italian sports car manufacturer founded in 1929
• Volkswagen - a German automaker founded in 1937
The above mentioned car companies uses social networking websites like Facebook, twitter, LinkedIn etc.
2.Findings:
The numbers of likes that each company earned on their Facebook page are as listed below:
Mercedes-Benz - 12,712,397 likes
Ferrari - 12,795,378 likes
Volkswagen - 1,294,731 likes
These car companies have multiple pages as well as multiple posts on their Facebook page. They divide their pages based on their products and countries marketed.
The number of interaction on each Facebook page varies on the basis of their posts. These are as listed below:
Mercedes-Benz - 212,016
Ferrari - 135,812
Volkswagen - 17,425
The above numbers denote the number of people who interact with the car companies.
3.Social media is a marketing tool which is the cheapest and the fastest way to market their brand name.
The social networking websites are used to achieve following business goals:
• They are used as a tool for promotional activities.
• To get the feedback from the customers.
• To understand the tastes and preferences of the customers'.
• To analyses the current market condition.
These car companies provide information about their products, branch details, prices and many more.
• Mercedes-Benz - a German automobile manufacturer started in 1886
• Ferrari - an Italian sports car manufacturer founded in 1929
• Volkswagen - a German automaker founded in 1937
The above mentioned car companies uses social networking websites like Facebook, twitter, LinkedIn etc.
2.Findings:
The numbers of likes that each company earned on their Facebook page are as listed below:
Mercedes-Benz - 12,712,397 likes
Ferrari - 12,795,378 likes
Volkswagen - 1,294,731 likes
These car companies have multiple pages as well as multiple posts on their Facebook page. They divide their pages based on their products and countries marketed.
The number of interaction on each Facebook page varies on the basis of their posts. These are as listed below:
Mercedes-Benz - 212,016
Ferrari - 135,812
Volkswagen - 17,425
The above numbers denote the number of people who interact with the car companies.
3.Social media is a marketing tool which is the cheapest and the fastest way to market their brand name.
The social networking websites are used to achieve following business goals:
• They are used as a tool for promotional activities.
• To get the feedback from the customers.
• To understand the tastes and preferences of the customers'.
• To analyses the current market condition.
These car companies provide information about their products, branch details, prices and many more.
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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