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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 1
SOCIAL MEDIA EXERCISE
Zappo's is a company that embraces the notion that customers come first. It is well known that this company is customer-centered. One of the ways that it allows employees to communicate with customers is through its blog www.zapposinsights.com/blog.
1. Take a look at this blog. What can you tell about the corporate culture of Zappo's?
2. H ow do they approach customer service? Do you think it works? Why or why not?
Zappo's is a company that embraces the notion that customers come first. It is well known that this company is customer-centered. One of the ways that it allows employees to communicate with customers is through its blog www.zapposinsights.com/blog.
1. Take a look at this blog. What can you tell about the corporate culture of Zappo's?
2. H ow do they approach customer service? Do you think it works? Why or why not?
Explanation
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(a)Introduction
The organization as sta...
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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