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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 1
SOCIAL MEDIA EXERCISE
Starbucks has taken an innovative approach to improving their products and the customer experience in their stores. Their entire purpose is to create a "third place" beyond home and work where people can congregate and socialize (while having a nice cup of coffee). To engage customers, they created a Web site called My Starbucks Idea (http://mystarbucksidea.com) that allows customers to post their ideas and then allows customers to also vote on them.
1. Visit the http://mystarbucksidea.com site. Do you have an idea for Starbucks? I f so, post it. Do you have a feeling about one of the current ideas? If so, then vote for it.
2. Do you think this is an effective way to gain customer ideas for new products? Why or why not?
3. Can you think of other ways that corporate executives at Starbucks can gauge customer interest in their products and experience using social media?
Starbucks has taken an innovative approach to improving their products and the customer experience in their stores. Their entire purpose is to create a "third place" beyond home and work where people can congregate and socialize (while having a nice cup of coffee). To engage customers, they created a Web site called My Starbucks Idea (http://mystarbucksidea.com) that allows customers to post their ideas and then allows customers to also vote on them.
1. Visit the http://mystarbucksidea.com site. Do you have an idea for Starbucks? I f so, post it. Do you have a feeling about one of the current ideas? If so, then vote for it.
2. Do you think this is an effective way to gain customer ideas for new products? Why or why not?
3. Can you think of other ways that corporate executives at Starbucks can gauge customer interest in their products and experience using social media?
Explanation
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1. The various new ideas for the café ca...
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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