Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor

Exercise 1

SOCIAL MEDIA EXERCISE
Infosys is a successful software company with more than 100,000 employees. Social media is integral to its strategy and communications approach. The company uses social media to engage younger employees in these processes and to empower them. In order to do this, the company created STR AP Surround as a social platform containing blogs, discussion forums, an in-house version of YouTube for video sharing, and a range of physical activities such as games to engage employees. Infosys wanted executives to teach, and employees to respond and participate. The executives had to then react to this input from the mammoth workforce.
Here is one example. Employees participated in a series of live events related to a strategy execution topic and then tens of thousand of ideas were shared on social media. The company found that social media had more effect when fielding ideas that were based on structured questions around topics like technologies for future growth, digital consumer behavior and healthcare. To keep the momentum going, discussion moderators thanked each employee who contributed suggestions and then passed them onto managers for future development. Some employees were chosen to become team members.
1. Do you think social media is an effective way to engage employees who are in large organizations? Why or why not?
2. Do you think social media would work well in smaller companies? Why or why not? 3.
3. Do you think that using social media changes the corporate culture and the way in which teams communicate for the better or worse? Explain your answer.