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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 1
SOCIAL MEDIA EXERCISE
Since companies began using social media to market products, one of the most successful marketing campaigns was Old Spice's "The Man You Wish Your Man Could Smell Like" with Isaiah Mustafa. You can check out the case study that describes not only the campaign, but also how it increased brand awareness and profits at http:// wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study.
1. What factors do you think made the initial Old Spice marketing campaign so successful?
2. Do you feel the way Wieden+Kennedy used comments from consumers and celebrities to create the "Response Campaign" was a smart and effective way to continue the Old Spice campaign. Why or why not?
3. After the initial Old Spice marketing campaign, the advertising agency Wieden+Kennedy created a new generation of advertisements for Old Spice. You can check out new advertisements at www.wk.com. Once at the site, click on "Clients." Then click on Old Spice to view current advertisements for this product. Compare the original advertisements with the new advertisements. Which advertisements do the best job of promoting the Old Spice product? Justify your opinions.
Since companies began using social media to market products, one of the most successful marketing campaigns was Old Spice's "The Man You Wish Your Man Could Smell Like" with Isaiah Mustafa. You can check out the case study that describes not only the campaign, but also how it increased brand awareness and profits at http:// wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study.
1. What factors do you think made the initial Old Spice marketing campaign so successful?
2. Do you feel the way Wieden+Kennedy used comments from consumers and celebrities to create the "Response Campaign" was a smart and effective way to continue the Old Spice campaign. Why or why not?
3. After the initial Old Spice marketing campaign, the advertising agency Wieden+Kennedy created a new generation of advertisements for Old Spice. You can check out new advertisements at www.wk.com. Once at the site, click on "Clients." Then click on Old Spice to view current advertisements for this product. Compare the original advertisements with the new advertisements. Which advertisements do the best job of promoting the Old Spice product? Justify your opinions.
Explanation
Verified
Verified
1.The initial Old Spice marketing campai...
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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