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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 1
USING SOCIAL MEDIA
The Security and Exchange Commission (SEC) regulates accounting practices and has pretty specific rules about endorsements and testimonials. Yet, much of the content on social media sites deals with both endorsements and testimonials. For example, Facebook "likes" can be considered a type of endorsement. Recently the SEC weighed in on this. Read a summary of what they had to say at www.accountingtoday.com/news/SEC-Social- Media-Guidelines-61964-1.html. 1. What do you think of these rules? Do you agree or disagree? Why?
2. Can you think of other industries that may have to contend with the transparency of social media?
The Security and Exchange Commission (SEC) regulates accounting practices and has pretty specific rules about endorsements and testimonials. Yet, much of the content on social media sites deals with both endorsements and testimonials. For example, Facebook "likes" can be considered a type of endorsement. Recently the SEC weighed in on this. Read a summary of what they had to say at www.accountingtoday.com/news/SEC-Social- Media-Guidelines-61964-1.html. 1. What do you think of these rules? Do you agree or disagree? Why?
2. Can you think of other industries that may have to contend with the transparency of social media?
Explanation
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1. Yes, the guidelines mentioned in the ...
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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