Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor

Exercise 2

JOURNALING FOR SUCCESS
According to many financial experts, the logical place to begin the search for a quality investment is to examine the products and services you use on a regular basis-products and services that provide a high level of consumer satisfaction. The preceding statement is based on the assumption that if you like the product or service and you feel that you got excellent value for your money, other consumers will too. And while it may be obvious, a satisfied, growing customer base can mean increased sales, profits, and ultimately higher stock values for the company that manufactured the product or provided the service.
Assignment
1. To begin this journal exercise, think about purchases you made over the last month. Describe one product or service that you feel "was worth the money."
2. For the product or service you chose, describe the attributes or features that impressed you.
3. Determine if the company that made the product or provided the service is a public company that has issued stock.* Then use the Internet or go to the library to research the investment potential for this company. Finally, describe why you feel this would be a good or bad investment at this time. *If the company that manufactured the product or service you chose is not a public company, choose another product or service.