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Managerial Economics 2nd Edition by William Boyes
Edition 2ISBN: 978-0618988624Managerial Economics 2nd Edition by William Boyes
Edition 2ISBN: 978-0618988624 Exercise 16
Magazines are sold both on newsstands and by subscription. Advertising accounts for up to one-half of the revenues of magazines such as Time and Sports Illustrated, and advertising depends on the number of subscriptions. How should a publisher determine the subscription price relative to newsstand price?
Explanation
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Profit maximization:
The main goal of t...
Managerial Economics 2nd Edition by William Boyes
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