Business Driven Technology 6th Edition by Paige Baltzan

Exercise 1

Customer Relations
Schweizer Distribution specializes in distributing fresh produce to local restaurants in the Chicago area. The company currently sells 12 different products through the efforts of three sales representatives to 10 restaurants. The company, like all small businesses, is always interested in finding ways to increase revenues and decrease expenses.
The company's founder, Bob Schweizer, has recently hired you as a new business analyst. You have just graduated from college with a degree in marketing and a specialization in customer relationship management. Bob is eager to hear your thoughts and ideas on how to improve the business and help the company build strong lasting relationships with its customers.
Project Focus
Bob has provided you with last year's sales information in the data file AYK14_Data.xlsx. Help Bob analyze his distribution company by using a PivotTable to determine the following:
1. Who is Bob's best customer by total sales
2. Who is Bob's worst customer by total sales
3. Who is Bob's best customer by total profit
4. Who is Bob's worst customer by total profit
5. What is Bob's best-selling product by total sales
6. What is Bob's worst-selling product by total sales
7. What is Bob's best-selling product by total profit
8. What is Bob's worst-selling product by total profit
9. Who is Bob's best sales representative by total profit
10. Who is Bob's worst sales representative by total profit
11. What is the best sales representative's best-selling product (by total profit)
12. Who is the best sales representative's best customer (by total profit)
13. What is the best sales representative's worst-selling product (by total profit)
14. Who is the best sales representative's worst customer (by total profit)
Data File: AYK14_Data.xlsx