Business Driven Technology 6th Edition by Paige Baltzan

Exercise 13

Assessing the Value of Information
Recently Santa Fe, New Mexico, was named one of the safest places to live in the United States. Since then, housing development projects have been springing up all around Santa Fe. Six housing development projects are currently dominating the local market-Pinon Pine, Rancho Hondo, Creek Side, Vista Del Monte, Forest View, and Santa Fe South. These six projects each started with 100 homes, have sold all of them, and are currently developing phase two.
As one of the three partners and real estate agents of Affordable Homes Real Estate, it is your responsibility to analyze the information concerning the past 600 home sales and choose which development project to focus on for selling homes in phase two. Because your real estate firm is so small, you and your partners have decided that the firm should focus on selling homes in only one of the development projects.
From the New Mexico Real Estate Association you have obtained a spreadsheet file that contains information concerning each of the sales for the first 600 homes. It contains the following fields:

The following numbers have been assigned to each of the housing development projects:

It is your responsibility to analyze the sales list and prepare a report that details which housing development project your real estate firm should focus on. Your analysis should be from as many angles as possible.
Project Focus
1. You do not know how many other real estate firms will also be competing for sales in each of the housing development projects.
2. Phase two for each housing development project will develop homes similar in style, price, and square footage to their respective first phases.
3. As you consider the information provided to you, think in terms of what information is important and what information is not important. Be prepared to justify how you went about your analysis.
4. Upon completing your analysis, please provide concise, yet detailed and thorough, documentation (in narrative, numeric, and graphic forms) that justifies your decision.
Data file: AYK15_Data.xlsx