Business Driven Technology 6th Edition by Paige Baltzan

Exercise 3

Expanding Markets
J. R. Cash created a small business selling handmade cowboy boots, and within a year his business is booming. J. R. currently builds all of the boots in his store and takes orders over the phone and from walk-in customers. There is currently a three-month waiting list for boots. J. R. is not sure how to grow his business and has come to you for advice. Describe the reasons and ways some businesses increase market share and why J. R. might choose not to increase his market share.