Business Driven Technology 6th Edition by Paige Baltzan

Exercise 40

Redesigning a Business
Tom Walton is the new CEO for Lakeside, a large cereal manufacturing company. Tom's predecessor had run the company for 50 years and did little in terms of process improvement; in fact, his motto was "if it isn't broke, why fix it." Tom wants to take advantage of technology to create new processes for the entire company. He believes that improving operations will increase efficiency and lower costs.
Tom has a major hurdle to overcome before he can begin revamping the company-its employees. Many of the employees have worked at the company for decades and are comfortable with the motto "if it isn't broke, why fix it." Develop a plan Tom can use to communicate to his employees the potential value gained from business process reengineering.