Business Driven Technology 6th Edition by Paige Baltzan

Exercise 16

Gaining Business Intelligence from Strategic Initiatives
You are a new employee in the customer service department at Premier One, a large pet food distributor. The company, founded by several veterinarians, has been in business for three years and focuses on providing nutritious pet food at a low cost. The company currently has 90 employees and operates in seven states. Sales over the past three years have tripled, and the manual systems currently in place are no longer sufficient to run the business. Your first task is to meet with your new team and create a presentation for the president and chief executive officer describing tactical, operational, and strategic business intelligence. The presentation should highlight the main benefits Premier One can receive from business intelligence along with any additional added business value that can be gained from the systems.