Business Driven Technology 6th Edition by Paige Baltzan

Exercise 41

Searching for BI
Imagine being able to Google customer phone requests for information, sort through the recorded files of customer complaint calls, or decipher the exact moment when an interaction between a customer and store employee went awry. Being able to query voice records using the same methods as querying textual ones would open up boundless areas of business opportunity. Web surfers can already search audio files and audio/video feeds, but now enterprises can use this technology to help employees search voice mails or recorded calls for keywords and phrases, and, in the end, to decode important customer concerns.
You have recently started your own marketing firm. You have built a BI tool that allows customers to query all of their unique data stores. Now all you need is to prepare your marketing materials to send to potential customers. Create a marketing pitch that you will deliver to customers detailing the business opportunities they could uncover if they purchase your product. Your marketing pitch can be a one-page document, a catchy tune, a video, or a PowerPoint presentation.