Business Driven Technology 6th Edition by Paige Baltzan

Exercise 194

IT Gets Its Say
CIOs need to speak the language of business to sell IT's strategic benefits. It is no secret that the most successful companies today are the ones that deliver the right products and services faster, more efficiently, more securely, and more cost-effectively than their competitors, and the key to that is a practical implementation of enterprise technology to improve business performance. IT executives and managers therefore must speak the la nguage of business to articulate how technology can solve business problems.
CIOs of tomorrow will focus on a number of changing dynamics: enabling the business to grow versus just optimizing performance, saying yes instead of no; allowing open innovation rather than closed, traditional R D practices; creating a culture of strategic growth and innovation; and empowering the customer to make decisions that drive a heightened value proposition for both the customer and supplier. You have been charged with creating a slogan for your company that explains the correlation of business and IT. A few examples include:
IT should no longer be viewed as just an enabler of somebody else's business strategy.
The distinction between technology and business is antediluvian - it's gone. Create a slogan that you can use to explain to your employees the importance of business and IT.