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Business Driven Technology 6th Edition by Paige Baltzan
Edition 6ISBN: 9780073376905Business Driven Technology 6th Edition by Paige Baltzan
Edition 6ISBN: 9780073376905 Exercise 5
Mom-and-Pop Multinationals
Global outsourcing is no longer just for big corporations as small businesses jump into the multisourcing game. Increasingly, Main Street businesses from car dealers to advertising agencies are finding it easier to farm out software development, accounting, support services, and design work to distant lands. For example, Randy and Nicola Wilburn run a micro-multinational organization right from their home. The Wilburns run real estate, consulting, design, and baby food companies from their home by taking outsourcing to the extreme. Professionals from around the globe are at their service. For $300, an Indian artist designed the cute logo of an infant peering over the words "Baby Fresh Organic Baby Foods" and Nicola's letterhead. A London freelancer wrote promotional materials. Randy has hired "virtual assistants" in Jerusalem to transcribe voice mail, update his website, and design PowerPoint graphics. Retired brokers in Virginia and Michigan handle real estate paperwork.
Elance, an online-services marketplace, boasts 48,500 small businesses as clients-up 70 percent in the past year-posting 18,000 new projects a month. Other online-services marketplaces such as Guru.com, Brickwork India, DoMyStuff.com, and RentACoder also report fast growth. You have decided to jump in the micro-multinational game and start your own online-services marketplace. Research the following as you compile your startup business plan.
1. To compete in this market what types of services would you offer
2. What types of cultural, political, and geoeconomic challenges would your business experience
3. How would governance and compliance fit into your business strategy
4. What types of global information issues might your company experience
5. What types of customers would you want to attract and what vehicle would you use to find your customers
6. What types of global systems development issues would your company experience
7. What types of information security and ethical dilemmas should you anticipate
Global outsourcing is no longer just for big corporations as small businesses jump into the multisourcing game. Increasingly, Main Street businesses from car dealers to advertising agencies are finding it easier to farm out software development, accounting, support services, and design work to distant lands. For example, Randy and Nicola Wilburn run a micro-multinational organization right from their home. The Wilburns run real estate, consulting, design, and baby food companies from their home by taking outsourcing to the extreme. Professionals from around the globe are at their service. For $300, an Indian artist designed the cute logo of an infant peering over the words "Baby Fresh Organic Baby Foods" and Nicola's letterhead. A London freelancer wrote promotional materials. Randy has hired "virtual assistants" in Jerusalem to transcribe voice mail, update his website, and design PowerPoint graphics. Retired brokers in Virginia and Michigan handle real estate paperwork.
Elance, an online-services marketplace, boasts 48,500 small businesses as clients-up 70 percent in the past year-posting 18,000 new projects a month. Other online-services marketplaces such as Guru.com, Brickwork India, DoMyStuff.com, and RentACoder also report fast growth. You have decided to jump in the micro-multinational game and start your own online-services marketplace. Research the following as you compile your startup business plan.
1. To compete in this market what types of services would you offer
2. What types of cultural, political, and geoeconomic challenges would your business experience
3. How would governance and compliance fit into your business strategy
4. What types of global information issues might your company experience
5. What types of customers would you want to attract and what vehicle would you use to find your customers
6. What types of global systems development issues would your company experience
7. What types of information security and ethical dilemmas should you anticipate
Explanation
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Verified
To compete in the micro-multination sect...
Business Driven Technology 6th Edition by Paige Baltzan
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