Business Driven Technology 6th Edition by Paige Baltzan

Exercise 133

Pen Pal
StyleUs is a digital pen that writes on ordinary paper printed with a unique dot pattern almost invisible to the naked eye. A tiny camera in the pen registers the pen's movement across a printed grid and stores it as a series of map coordinates. These coordinates correspond to the exact location of the page that is being written on. The dot pattern makes up a huge map of tiny distinctive squares, so small portions of it can also be given specific functions, such as "send," "store," or "synchronize." When a mark is made in the send box with the digital pen, it is instructed to send the stored sequence of map coordinates, which are translated into an image. The result is an exact copy of the handwriting displayed on the computer, mobile phone, or received as a fax anywhere in the world.
Analyze this new technology and identify how it might affect the digital ink or digital paper market. Be sure to include a Porter's Five Forces analysis of the market.