Business Driven Technology 6th Edition by Paige Baltzan

Exercise 17

Building Business Relationships
Synergistics Inc. is a start-up company that specializes in helping businesses build successful internal relationships. You have recently been promoted to senior manager of the Business and IT Relationship area. Sales for your new department have dwindled over the last two years for a variety of reasons including the burst of the technological stock bubble, recent economic conditions, and a poorly communicated business strategy. Your first task on the job is to prepare a report detailing the following:
Fundamental reasons for the gap between the IT and business sides.
Strategies you can take to convince your customers that this is an area that is critical to the success of their business.
Strategies your customers can follow to ensure that synergies exist between the two sides.