Business Driven Technology 6th Edition by Paige Baltzan

Exercise 12

Twitter Buzz
Technology tools that can predict sales for the coming week, decide when to increase inventory, and determine when additional staff is required are extremely valuable. Twitter is not just for tweeting your whereabouts anymore. Twitter and other social-media sites have become great tools for gathering business intelligence on customers, including what they like, dislike, need, and want. Twitter is easy to use, and businesses can track every single time a customer makes a statement about a particular product or service. Good businesses turn this valuable information into intelligence spotting trends and patterns in customer opinion.
Project Focus
Do you agree that a business can use Twitter to gain business intelligence How many companies do you think are aware of Twitter and exactly how they can use it to gain BI How do you think Twitter uses a data warehouse How do you think companies store Twitter information How would a company use Twitter in a data mart How would a company use cubes to analyze Twitter data