Business Driven Technology 6th Edition by Paige Baltzan

Exercise 2

Searching for Disruption
Scheduler.com is a large corporation that develops software that automates scheduling and record keeping for medical and dental practices. Scheduler.com currently holds 48 percent of its market share, has more than 8,700 employees, and operates in six countries. You are the vice president of product development at Scheduler.com. You have just finished reading The Innovator's Dilemma by Clayton Christensen and you are interested in determining what types of disruptive technologies you can take advantage of, or should watch out for, in your industry. Use the Internet to develop a presentation highlighting the types of disruptive technologies you have found that have the potential to give the company a competitive advantage or could cause the company to fail.