Business Driven Technology 6th Edition by Paige Baltzan

Exercise 17

Finding Innovation
Along with disruptive technologies, there are also disruptive strategies. The following are a few examples of companies that use disruptive strategies to gain competitive advantages:
Best Buy-This company disrupted the consumer electronics departments of full-service and discount department stores, which has sent it up-market into higher margin goods.
Ford-Henry Ford's Model T was so inexpensive that he enabled a much larger population of people, who historically could not afford cars, to own one.
JetBlue-Whereas Southwest Airlines initially followed a strategy of new-market disruption, JetBlue's approach is low-end disruption. Its long-range viability depends on the major airlines' motivation to run away from the attack, as integrated steel mills and full-service department stores did.
McDonald's-The fast-food industry has been a hybrid disrupter, making it so inexpensive and convenient to eat out that it created a massive wave of growth in the "eating out" industry. McDonald's earliest victims were mom-and-pop diners.
There are numerous other examples of corporations that have used disruptive strategies to create competitive advantages. In a team, prepare a presentation highlighting three additional companies that used disruptive strategies to gain a competitive advantage.