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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 31
Think of what you may imagine as being an opportunity in the marketplace. Explain how Figure would help you in conducting or not conducting marketing research.
FIGURE Defining the Problem and Determining the Research Objectives: Assuming the Use of Marketing Research
FIGURE Defining the Problem and Determining the Research Objectives: Assuming the Use of Marketing Research
Explanation
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Marketing research is a process that con...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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