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Accounting Information Systems 1st Edition by Vernon Richardson,Chengyee Chang ,Rod Smith
Edition 1ISBN: 978-0078025495Accounting Information Systems 1st Edition by Vernon Richardson,Chengyee Chang ,Rod Smith
Edition 1ISBN: 978-0078025495 Exercise 16
Customer relationship management software is used to manage and nurture a firm's interactions with its current and potential clients. What information would Boeing want about its current and potential airplane customers? Why is this so critical?
Explanation
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Customer Relationship Management (CRM): ...
Accounting Information Systems 1st Edition by Vernon Richardson,Chengyee Chang ,Rod Smith
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