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Accounting Information Systems 1st Edition by Vernon Richardson,Chengyee Chang ,Rod Smith
Edition 1ISBN: 978-0078025495Accounting Information Systems 1st Edition by Vernon Richardson,Chengyee Chang ,Rod Smith
Edition 1ISBN: 978-0078025495 Exercise 19
Refer to the Starbucks vignette at the beginning of this chapter. Starbucks has aggressively pursued digital ventures to improve the customer experience and increase the amount of customer transactions per visit. Among other things, Starbucks mines the data from customer loyalty cards to examine buying patterns to predict what customers will buy in the future. It is looking for an increased "wallet-share."
a. Describe why it is difficult to evaluate Starbucks' digital ventures investments using traditional capital budgeting techniques.
b. What are some other ways that Starbucks could evaluate the benefit of its digital ventures?
a. Describe why it is difficult to evaluate Starbucks' digital ventures investments using traditional capital budgeting techniques.
b. What are some other ways that Starbucks could evaluate the benefit of its digital ventures?
Explanation
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Capital Budgeting Technique: Capital Bud...
Accounting Information Systems 1st Edition by Vernon Richardson,Chengyee Chang ,Rod Smith
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