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Small Business Management: An Entrepreneur's Guidebook 6th Edition by Mary Jane Byrd, William Megginson, Leon Megginson
Edition 6ISBN: 978-0071244640Small Business Management: An Entrepreneur's Guidebook 6th Edition by Mary Jane Byrd, William Megginson, Leon Megginson
Edition 6ISBN: 978-0071244640 Exercise 7
Explain the market segmentation used in the case.
Explanation
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The case highlights how grabbing right o...
Small Business Management: An Entrepreneur's Guidebook 6th Edition by Mary Jane Byrd, William Megginson, Leon Megginson
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