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Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503 Exercise 1
What is business research Why should there be any question about the definition of research
Explanation
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Research refers to the outcome of human desire to investigate and deeper understanding of existing phenomena or find out the possibility of occurrence of a new phenomenon. Research is the starting point in any discipline. It is the key to the success and growth of any discipline.
Research refers to the process of defining the research problem and collecting, organizing, evaluating and interpretation of data and making a conclusion to solve the research problem. Therefore, business research refers to the process of identifying the opportunities and threats in the market and analyzing the strengths and weakness of the company to fulfill the requirements of the market and to compete. An example of business research is studying the buying behavior of North USA population who are below 30 years. Such a research will be helpful for a business to sell their goods/products effectively. Hence a business research is useful.
There should be any questions about the business research because the definition helps to guide the researcher on the path of his research and the purpose of his research. It is important because there are many definitions of research which guides or fulfill different purposes of research.
Research refers to the process of defining the research problem and collecting, organizing, evaluating and interpretation of data and making a conclusion to solve the research problem. Therefore, business research refers to the process of identifying the opportunities and threats in the market and analyzing the strengths and weakness of the company to fulfill the requirements of the market and to compete. An example of business research is studying the buying behavior of North USA population who are below 30 years. Such a research will be helpful for a business to sell their goods/products effectively. Hence a business research is useful.
There should be any questions about the business research because the definition helps to guide the researcher on the path of his research and the purpose of his research. It is important because there are many definitions of research which guides or fulfill different purposes of research.
Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
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